Many of us conclude that " bearing fruit " is a part of " winning souls" but the scriptures do not conclude that. The grammar of the scripture is that WE are to change, that WE are to bear fruit and that by bearing fruit we attract people to Christ. Nowhere does it say " sell " people on Christ or even convert people to Christ. That is the Holy Spirits job. Our job is to be attractive not promotional. We are to produce fruit in ourselves then other people will say " wow, your looking good - what are you doing? " Our reply is JESUS ! That is fruit!